One voice can influence thousands, even tens of thousands. Brand discovery and recommendations happen friend-to-friend, online and on their phones. Calyp can convert your social media connections and customer contacts into measurable marketing machines. When your customers endorse you on Calyp they select your brands creative content, personalize it and then share it from one friend to another. Calyp campaigns are not bound by any single app, website, carrier or device, we put your marketing messages to work across all mobile and social media platforms. Your endorsers select all of the ways in which they would like to share it with friends including texts, emails, blog posts and social posts including Tweets, Facebook and more. Our program appeals to consumer motivations to connect with each other - not just with your brand.
Your display campaigns and calls-to-action delivered to a friend, by a friend, will generate buzz, ignite conversation, drive purchase intent, increase loyalty and attract new customers all by leveraging the power of social influence.
“Sharing Is All About Relationships: To bring valuable and entertaining content to others, to define ourselves to others, to grow and nourish relationships, self-fulfillment, to get the word out about causes and brands”
— New York Times (The Psychology of Sharing Study 2011)