News & Press

 



Marketing to your desired customer is effective. Having them market to everyone is MASSIVE.

- ANDREW LEVI - CEO
BLUECALYPSO INC.

NEWS & PRESS

February 16th, 2012

Blue Calypso Retains Fish & Richardson and Dickstein Shapiro, LLP to Protect and Enforce Intellectual Property Rights

The Company intends to aggressively seek licensing opportunities with parties currently using their intellectual property and to pursue those parties that may be infringing.



January 10th, 2012 — Mobile Marketer

Mobile will play pivotal role in 2012 political campaigns

Mobile apps can also be used to help drive donations by political candidates.



January 3rd, 2012

Blue Calypso Partners with The Partnership at Drugfree.org to Deliver the Power of 'Social Fundraising'

Blue Calypso announces the launch of "Calyp® for a Cause", an expansion of the Company's patented Calyp platform. The first nonprofit to leverage the Calyp platform is The Partnership at Drugfree.org



January 1st, 2012 — KRLD Radio - CBS Dallas/Fort Worth

Empower your Brand Advocates with the Power of Blue Calypso's Word of Mouth Platform, CALYP

Learn about Blue Calypso's mobile and social platform, CALYP, with an in-depth interview with CEO, Andrew Levi. Blue Calypso broadcasts advocacy through social posts, texts and emails while empowering a brands already passionate consumers to share the message further.



December 14, 2011 — Dallas Morning News

Rick Perry Uses Dallas-based Blue Calypso to Rev up Presidential Bid

Gov. Rick Perry hopes to add some sizzle to his fizzling presidential campaign by using a Dallas startup's grass-roots social media marketing program to drum up support - and potentially drive donations.



December 2, 2011

Presidential Candidate Gov. Rick Perry's Campaign Selects Calyp Political Platform To Power Social Advocacy

Blue Calypso, Inc. announced today that Texas Governor Rick Perry's Presidential campaign has chosen Calyp,the Company¹s patented digital marketing and advertising platform to power the Perry for President' social advocacy program.



December 1, 2011

Motorola Mobility Selects Blue Calypso For Marketing Campaigns to Support Launch of New Mobile Devices

"We are excited to bring these next-generation Motorola mobile devices to the market. Social media and innovative digital marketing and advertising are key to Motorola¹s go-to-market strategies." said Bill Ogle Motorola Mobility's Chief Marketing Officer.



November 28, 2011

Blue Calypso, Inc. and Collective Bias Announce Word-of-Mouth Marketing Partnership

Blue Calypso, Inc. announced today that it has launched a strategic partnership with Collective Bias, a leading shopper media company, to drive revenue opportunities for its Social Fabric community of bloggers and increasecontent syndication channels for its clients.



November 3, 2011

Blue Calypso, Inc. Announces Advisory Board

"We are pleased to have attracted the interest of such accomplished executives to acceleratethe growth and adoption of our initiatives" said Blue Calypso's Chairman and CEO Andrew Levi.



September 8, 2011 — Enhanced Online News

Mobile Social Advertising and Brand Loyalty Company Blue Calypso Goes Public

"We are excited to become public so that we can increase awareness of Blue Calypso and the value proposition it offers advertisers..."



May 23, 2011 — Blue Calypso

Blue Calypso Delivers As Promised, Converting Clients Social Audience Into Paying Customers

Blue Calypso releases their patented* platform's results since their launch at SXSW back in March. The advertising platform provides a single solution to four key advertising strategies: word of mouth, social media, mobile, and customer loyalty rewards...



May 23, 2011 — Mobile Marketing Watch

Blue Calypso Averages 325% CTR And 21% Intent To Purchase Since Launching In March

Multi-channel marketing platform provider Blue Calypso has come out with some pretty impressive metrics following their launch at SXSW in March.



May 20, 2011 — AdWeek

Blue Calypso Getting Ringing Endorsements

Blue Calypso is a patented advertising platform that provides a single solution to four key advertising strategies: word of mouth, social media, mobile, and customer loyalty rewards.



April 06, 2011 — SlingShot - David and Goliath

Compensation for User Generated Content

How should social media users be paid for their endorsements? Mike Orren discusses Blue Calypso, The Huffington Post and producing social media content for cash.



March 25, 2011 — Kuttisme.no

A South By South West Lesson: Mehh Ideas Done Right

Companies are constantly looking for ways to promote their brands through their customers' social networks.Dallas-based Blue Calypso will work with them to build ad campaigns that consumers will tell their friends about in return for rewards



March 21, 2011 — Get Fresh PR

Highlights from SXSW Show Floor

There were more than 300 exhibitors that lined the trade show floor at SXSWi, but only a few stood out with something that was really new to the market. Here are a few that intrigued us to learn more



March 1, 2011 — Inc Magazine

Finding the Next Big Thing at SXSW

SXSW Interactive served as the launching point for Twitter and Foursquare. Here are three intriguing start-ups vying to make their mark in Austin this year.



March 1, 2011 — LifeKraze

Finding the Next Big Thing at SXSW

Companies are constantly looking for ways to promote their brands through their customers' social networks. Dallas-based Blue Calypso will work with them to build ad campaigns that consumers will tell their friends about in return for rewards





CONTACT INFORMATION


Investor Relations:
Andrew Levi - CEO
Blue Calypso, Inc.
Office: 972-695-4776


Media Inquiries:
Power Public Relations
Amy Power, 214-693-2146