May 23, 2011 (DALLAS, TX)- Blue Calypso releases their patented* platform's results since their launch at SXSW back in March. The advertising platform provides a single solution to four key advertising strategies: word of mouth, social media, mobile, and customer loyalty rewards. Through social media savvy and use of emerging technologies, Blue Calypso enables and motivates friend-to-friend delivery of advertising campaigns, creating deep brand engagement that drives return spending, new customer acquisition, and increased sales. Over 350 campaigns have been launched, returning an average of 325% click-through rate (CTR) along with 21% intent to purchase.
"Blue Calypso's value proposition is that it lives within the users world of engagements. The end result is very much like the "heard affect". Blue Calypso is the first company that I have seen that really understands that it is the "B" to "C" AND "C" to "C" where the messaging needs to be, and most importantly, "discovered". Let's face it, this is "Pop Culture" 101 and this product delivers on all sides. Everyone Wins!" says Blue Calypso customer James R. Hallam, Vice President Marketing Ben E. Keith Company - Beverage Division.
Developed by Blue Calypso's techno geeks in Dallas, TX and Costa Rica, their platform enables advertisers to launch display campaigns on Calyp, Blue Calypso's consumer brand loyalty program, available free online and as an app for iPhone and Android. Their customers use Calyp to "endorse" and distribute their campaigns virally, friend-to-friend, over personal texts and social media posts. "Endorsers" participate for cash rewards from Blue Calypso - with earnings based on the campaign's distribution success - and are paid by credit loaded onto their Blue Calypso Visa Prepaid Debit Card.
The platform is breaking the banner ad barriers, delivering ad creative the way it was meant to be seen, full screen. Their proprietary ad-rendering and delivery engine gives advertisers the ability to serve multiple creative display ads within the same campaign, targeting such specific conditions as geo-location, day of week, time of day, and even weather conditions. Their technology identifies the recipient's circumstance upon click through and delivers the right message partnered with the right creative increasing campaign response rates. Advertisers can implement multiple calls to action that go beyond links, including point of sale, geo-location-specific offers, and metered mobile coupon redemption's.
Campaigns have stretched across multiple industries: apparel, retail, health and fitness, events, music, CPG, restaurants, and much more. A short list of their customers include Warner Music Group, Ben E. Keith Company, Live Nation, 21 Day Body Makeover, Ghostbar, Stunner of the Month, People Jar, AEG Live, Grubbie Style and many others.
*U.S. Patent 7,664,516issued February 2010. One of very few issued mobile advertising Patents.
Investor Relations:
David Polster - CFO
Blue Calypso, Inc.
Office: 972-695-4776, ext. 528
Media Inquiries:
Amy Power
Power Public Relations
Office: 214-618-3318
