Blue Calypso Inc. delivers a patented mobile social marketing and advertising platform that enables brands to leverage customer relationships to encourage brand loyalty and increase spending. The Company collaborates with its customers to develop the framework for making their brand contagious through use of word-of-mouth, social media communities, mobile technologies and customer loyalty rewards.
The Blue Calypso platform includes Calyp™, pronounced [klip], and the Blue Calypso™ Network (BCN). Calyp™ is an engagement and loyalty program which empowers consumers to become "Endorsers" of the brands they are passionate about. Calyp is available online and for the Apple iPhone and Google Android smartphones. Endorsers are encouraged to personalize and share display campaigns and brand content, friend-to-friend, via personal texts and social media posts which make them eligible to receive exclusive brand loyalty rewards and cash earnings. Calyp™ is powered by the Blue Calypso™ network, a campaign dashboard, distribution, ad rendering and reporting engine. The Blue Calypso™ network delivers the creative impact of print through full-screen display ads, while allowing brands to leverage the interactive strengths of mobile and social media. In addition, Blue Calypso Inc. offers mobile social marketing services including strategy, design, content management, and community listening and response.
