Allan Steinmetz is the founder and CEO of Inward Strategic Consulting. Allan has over 30 years experience in strategy, marketing management, and advertising and communications, having worked for some of the world's most respected advertising and management consulting firms. Prior to establishing Inward Strategic Consulting, he was a Senior Vice President and Corporate Director of Marketing for Arthur D. Little one of the world's leading management and technology consulting firms, where he was responsible for the firm's brand identity and positioning, business development, strategic awareness, lead generation, advertising, and communications. Allan was the Worldwide Director of Marketing and Communications for Andersen Consulting, now Accenture.
Ken Barnett has passionately lead MARS to new heights. Under his leadership, MARS has become the No. 1 Shopper Marketing company in North America, a true reflection of his dedication to performance excellence and the profitable success of MARS clients in the retail marketplace.
As a seasoned agency leader with 35 years of broad experience in advertising, marketing and promotions, Ken concentrates on building and nurturing an agency-wide culture of professional growth and client-service excellence.
Ken serves on several industry boards and has been a guest speaker of many universities and advertising/promotion industry events, such as the PMAA (Promotion Marketing Association of America) and the ANA (Association of National Advertisers.)
Arun is a Global Chief Marketing Officer who specializes in transforming the image and reputation of a company to become a global leader in their category. He is a Senior Faculty Fellow at Yale University School of Management. Arun was the Global Chief Marketing & Communications Officer of Zurich Financial Services, where he oversaw all aspects of marketing and communications in 170 countries. Prior to joining Zurich, Arun served as the Chief Marketing Officer and President of Services & Solutions of Pitney Bowes. He also held senior executive positions in marketing, business development and brand management at Philip Morris and Young & Rubicam. He is a frequent media commentator and author of a highly acclaimed business strategy book. He was awarded the "Chief Marketing Officer of the Year" award by the CMO institute in 2011 and "Marketer of the Year" award by the DMA in 2009. He serves on the Board of Directors of the Direct Marketing Association and 24x7 Learning company.
Bill Ogle leads marketing and branding efforts across the globe, which includes building the brand presence of Motorola Mobility and driving both demand and sell-through of our company's products and services.
Ogle oversees Motorola Mobility teams that have developed new brand positioning, a communication strategy, in-store retail improvements, as well as launches for the widely acclaimed family of DROID™ by Motorola smartphones for consumers and business users. He also is leading efforts to market a range of innovative products that address emerging consumer demand driven by the convergence of mobility, media, consumer computing and the Internet.
He brings a wealth of consumer and global experience to the task of developing Motorola Mobility's brand strategy and draws upon his work with some of the most recognizable global consumer brands.
Ogle joined Motorola in 2009. Prior to that, he served as chief marketing officer (CMO) for Samsung Telecommunications America, where he developed an extensive knowledge of the mobile devices industry. Earlier in his career, he was CMO at Pizza Hut and held brand management positions at Procter & Gamble and Sara Lee Corp.
He received his bachelor's degree in business administration from the University of Cincinnati. Ogle serves on the United States Ad Council Board of Directors, the CMO Council Board of Advisors and The Arts Community Alliance Board of Directors. He also is a Fellow of the Royal Society of the Arts.
Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one built for OpenSky where Ted, was the Chief Social Marketing Officer.
On May 1st Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias (whose Advisory Board he joined in January), a company he has worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted is also a Social Marketing Strategist for MARS Advertising and on the Advisory Boards of Blue Calypso, OpenSky, SheSpeaks, Zuberance, and Taptank.
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. ROR is the basis of his philosophy... It's All About Relationships!
