DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc. (OTCBB:BCYP) ("Blue Calypso" or the "Company") announced today that Motorola Mobility, Inc. (NYSE: MMI) is using Blue Calypso's "Calyp®" platform to market their new mobile smart phones Photon and Bionic, and the Xoom tablet. Calyp is a patented mobile social marketing and advertising platform which helps businesses amplify advocacy with rewards and cash for sharing ads throughout social communities.
"We are excited to bring these next-generation Motorola mobile devices to the market. Social media and innovative digital marketing and advertising are key to Motorola's go-to-market strategies." said Bill Ogle Motorola Mobility's Chief Marketing Officer.
Advertisers use Calyp, the Company's patented platform that rewards consumers with cash, exclusive VIP Perks, gifts and discounts for promoting products they like with their friends and colleagues. Using either the Calyp mobile app or Calyp.com, an Endorser can broadcast a Calyp campaign - through a text message, blog post or social media post - that features their favorite line of clothing, for example, and lets people know there's a big sale going on. When their friends or followers click on the link, they receive the credit.
"We are extremely pleased that Motorola Mobility has selected Calyp to launch and grow their mobile strategy with these exciting new products," said Blue Calypso's Chairman and CEO Andrew Levi. "Calyp represents an excellent way for Motorola Mobility to rapidly and cost effectively drive awareness and sales through the word-of-mouth reach of our community of endorsers as well as the other tools we utilize to build brand recognition and drive adoption."
Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit www.motorola.com/mobility.
Blue Calypso Inc. is a digital advertising and marketing company that offers its patented platform, Calyp' to unleash the power of customer relationships throughout mobile and social media communities. Customers of brands and businesses use Calyp to share personalized campaigns with friends via social media posts and text messages in return for rewards and cash incentives. Brand advertisers leverage the Calyp campaign management system, which includes a collaborative dashboard, ad rendering and campaign distribution engine along with comprehensive performance analytics. Calyp is available in the iTunes App Store, Android Market and online at www.Calyp.com.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
Investor Relations:
David Polster - CFO
Blue Calypso, Inc.
Office: 972-695-4776, ext. 528
Media Inquiries:
Amy Power
Power Public Relations
Office: 214-618-3318
