DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc. (OTCBB:BCYP - News) ("Blue Calypso") announced today that Texas Governor Rick Perry's Presidential campaign has chosen Calyp, the Company's patented digital marketing and advertising platform to power the 'Perry for President' social advocacy program.
Calyp's Political Endorser program provides the means to build and run a social advocacy campaign with trackable calls to action and detailed intelligence about how messages are delivered, received and consumed. Calyp's Endorser network will allow the Rick Perry Presidential campaign to leverage personal relationships to deliver friend-to-friend campaign content, connecting Governor Rick Perry to supporters by employing the power and influence of digital word-of-mouth advertising.
"The 2012 Perry for President team is committed to putting new methods to work in building support for Governor Perry's race for the U.S. Presidency. The ability to leverage social and mobile technology platforms is important to our overall strategy. We are enthusiastic about our partnership with Blue Calypso and the use of their Calyp political advocacy program to amplify our efforts.", said Ray Sullivan, Communications Director for the Rick Perry campaign.
"With the recent announcement of Blue Calypso's political initiative, we are excited to see the Rick Perry campaign engage Calyp as their platform for social media advocacy", said Andrew Levi, CEO of Blue Calypso. "Calyp's focus on political advocacy allows a campaign to reach supporters in new and exciting ways and track the results in real-time, giving more control over a candidate's message, its delivery, and avenues to create and build grass-roots support."
Calyp Endorsers have the opportunity to endorse Governor Rick Perry for President and share their support via social media, blogs and text messages, including linking to website content, donation systems and personal social media properties. Leveraging relationships between friends and colleagues to deliver peer-to-peer campaign endorsements provides impactful word-of-mouth advertising which delivers unmatched performance over any alternative. Through its rapidly growing Calyp Endorser community, Governor Rick Perry will be able to offer circumstantially relevant campaign content to millions of potential recipients. Calyp's extensive analytics and reporting allow advertisers such as political candidates to better understand information about their Endorsers such as demographic and interest attributes and make adjustments to messaging or targeting on the fly. Calyp advertisers can clearly understand each Endorser's method of sharing each campaign and how each share creates impressions, campaign views, and calls-to-action, such as "Click to Donate."
Blue Calypso Inc. is a digital advertising and marketing company that offers its patented platform, Calyp' to unleash the power of customer relationships throughout mobile and social media communities. Customers of brands and businesses use Calyp to share personalized campaigns with friends via texts and social media posts in return for incentives such as perks and cash rewards. Brand advertisers leverage the Calyp campaign management system which includes a collaborative dashboard, ad rendering and campaign distribution engine and comprehensive performance analytics. Calyp is available in the iTunes App Store, Android Market and on www.Calyp.com.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
Investor Relations:
David Polster - CFO
Blue Calypso, Inc.
Office: 972-695-4776, ext. 528
Media Inquiries:
Amy Power
Power Public Relations
Office: 214-618-3318
