DALLAS, TEXAS February 16, 2012 —(BUSINESS WIRE)—Blue Calypso, Inc. (OTCBB: BCYP.OB) ("Blue Calypso" or the "Company") announced today it has retained Fish & Richardson and Dickstein Shapiro LLP to protect its intellectual property rights and enforce its patent portfolio. The Company intends to aggressively seek licensing opportunities with parties currently using their intellectual property and to pursue those parties that may be infringing. Blue Calypso currently holds U.S. Patent No. 7,664,516 titled "Method and System for Peer-to-Peer Advertising Between Mobile Communication Devices" which was granted in February of 2010 and covers its core "Calyp" platform. Calyp delivers digital word-of-mouth marketing and advertising between brand advertisers and their advocates by leveraging mobile and social media technologies. The Company has three additional continuation-in-part (CIP) U.S. patents pending which extend the Company's patent rights in areas of brand and subscriber matching, enhanced endorsements through media-rich personalization and geo-location enabled couponing.
"We are very pleased to have two of the best IP litigation firms in the U.S. sign on as our legal team to help us license, protect and monetize our intellectual property as we continue to grow the Company," said Andrew Levi, CEO of Blue Calypso. "With many companies using our intellectual property to generate significant revenue, we are optimistic that the talent and experience we have with these two leading firms will help Blue Calypso protect its valuable assets."
Fish & Richardson is a global law firm providing strategic counseling and litigation services to innovative clients who seek to protect and maximize the value of their intellectual property (IP). With more than 375 attorneys and technology specialists practicing IP strategy and counseling, IP litigation, and business litigation, Fish is known for its superior technical expertise. Fish has been named the top patent litigation firm in the country for eight straight years, a premier IP firm for America's biggest companies, and an elite top tier law practice. For more information, visit www.fr.com or follow @fishrichardson on Twitter.
Dickstein Shapiro's Intellectual Property (IP) Practice of approximately 100 IP attorneys combines decades of litigation experience with a robust procurement and asset management practice to devise strategies that help clients protect IP assets, maximize their value, and realize the primary business objectives of its clients. Strategic thinking is the hallmark of Dickstein Shapiro's culture, and its highly-regarded attorneys have obtained tens of thousands of patents, handled more than 900 IP litigations, more than 140 IP trials and prepared more than 1000 licensing agreements. Dickstein's IP litigations have been on both the plaintiff and defendant side and have ranged in value from a few million dollars to more than $1 billion, including requests for injunctive relief. The practice has been widely recognized as among the best in the business. Chambers USA ranked the firm as one of the top IP practices in Washington, DC and praised the practice's "straightforward approach." The firm also was listed as a top patent firm by Intellectual Property Today and listed as a leading IP firm by Managing Intellectual Property magazine. Trial wins by Dickstein IP attorneys have also been ranked among the top verdicts and defenses in the country by The National Law Journal and IP Law & Business.
Blue Calypso Inc. is a digital word-of-mouth marketing and advertising company that offers its patented platform, Calyp® to unleash the power of brand advocacy throughout mobile and social media communities. Advocates of brands and businesses use Calyp to share personalized campaigns with friends via texts and social media posts in return for incentives such as perks and cash rewards. Brand advertisers leverage the Calyp campaign management system which includes a collaborative dashboard, ad rendering and campaign distribution engine and comprehensive performance analytics. Calyp is available in the iTunes App Store, Android Market and on www.Calyp.com.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
Investor Relations:
David Polster - CFO
Blue Calypso, Inc.
Office: 972-695-4776, ext. 528
Media Inquiries:
Amy Power
Power Public Relations
Office: 214-618-3318
