DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc. [OTCBB:BCYP] ("Blue Calypso" or the "Company") announced today that it has launched a strategic partnership with Collective Bias, a leading shopper media company, to drive revenue opportunities for its Social Fabric' community of bloggers and increase content syndication channels for its clients. Blue Calypso's Calyp® is a patented mobile social marketing and advertising platform which helps businesses amplify advocacy by empowering consumers to endorse the brands they love by sharing advertising campaigns of interest throughout their social communities. Endorsers receive rewards in cash as well as brand loyalty perks and experiences for sharing their endorsements.
"We are extremely excited about the partnership between Collective Bias and Blue Calypso as it strengthens the individual and combined value propositions that each of us offer retailers, bloggers and the endorser communities at large. This relationship with Collective Bias potentially extends the reach of our Calyp community by as much as 20 million people." says Andrew Levi, CEO of Blue Calypso.
"Social Fabric members naturally share with their readers the things for which they have the most passion," said Courtney Velasquez, Community Director for Collective Bias. "Calyp provides a way for them to derive additional revenue from their enthusiasm. This engaging platform allows them to channel their passion for sharing with an initiative that rewards them for it."
Blue Calypso Inc. is a digital advertising and marketing company that offers its patented platform, Calyp' to unleash the power of customer relationships throughout mobile and social media communities. Customers of brands and businesses use Calyp to share personalized campaigns with friends via social media posts and text messages in return for rewards and cash incentives. Brand advertisers leverage the Calyp campaign management system, which includes a collaborative dashboard, ad rendering and campaign distribution engine along with comprehensive performance analytics. Calyp is available in the iTunes App Store, Android Market and online at www.Calyp.com.
Collective Bias, LLC, headquartered in Bentonville, Arkansas, facilitates the creation of real shopper media by connecting groups of social media influencers to the brands and retailers they use in their daily lives. Our Social Fabric' community drives conversations on a wide variety of social media platforms in order to build consumer engagement and brand loyalty that ultimately lead to sales conversion. For more information, visit http://www.collectivebias.com.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
Investor Relations:
David Polster - CFO
Blue Calypso, Inc.
Office: 972-695-4776, ext. 528
Media Inquiries:
Amy Power
Power Public Relations
Office: 214-618-3318
