CARROLLTON, Texas--(BUSINESS WIRE)-- Blue Calypso, Inc. (OTCBB:BCYP - News) ("Blue Calypso" or the "Company") today announced the formation of its Advisory Board. Blue Calypso is a rapidly growing mobile and social advertising company using its patented advertising platform to deliver a compelling return on investment for advertisers and marketers through its unique platform Calyp. The advisory board members include Ken Barnett, CEO of MARS Advertising, the leading Shopper Marketing company in North America; Arun Sinha, former Global Chief Marketing Officer of Zurich Financial Services and currently professor at Yale University, and; Allan Steinmetz, CEO and founder of Inward Strategic Consulting, an internal/external communications and branding, change management communications, team alignment and market research consulting firm.
"We are pleased to have attracted the interest of such accomplished executives to accelerate the growth and adoption of our initiatives." said Blue Calypso's Chairman and CEO Andrew Levi. "Each member brings unique expertise and relationships that will play a key role in guiding our strategy and development as we continue to build Blue Calypso's leadership position in social mobile advertising and digital brand loyalty."
Allan Steinmetz is the founder and CEO of Inward Strategic Consulting, an internal/external communications and branding, change management communications, team alignment and market research consulting firm. He has over thirty years of experience in marketing strategy, branding, change management, advertising and communications. His background includes work for Ford Motor Company, US Postal Service, Fidelity Investments, Ericsson, Pitney Bowes, Campbell's Soup, McKinsey & Company, several high tech companies, start-ups and professional services firms. Prior to establishing the firm in 1998, he was Senior Vice President and Corporate Director of Marketing and Communications for Arthur D. Little, a premium management consulting company where he was responsible for the firm's brand identity, business development, lead generation, advertising and communications. Prior to ADL he was the Worldwide Director of Marketing and Communications for Andersen Consulting (now called Accenture). Prior to Andersen he was with Young and Rubicam for ten years as Senior Vice President and Director of Marketing in a variety of management and new business roles.
Ken Barnett, CEO of MARS Advertising, where under his leadership, MARS has become the number one "Shopper Marketing" company in North America. He is a seasoned agency leader with 35 years of broad experience in advertising, marketing and promotions, concentrating on building and nurturing an agency-wide culture of professional growth and client-service excellence. Ken serves on several industry boards and has been a guest speaker of many universities and advertising/promotion industry events, such as the Promotion Marketing Association of America (PMAA) and the Association of National Advertisers (ANA).
Arun Sinha, the former Global Chief Marketing Officer of Zurich Financial Services, specializes in transforming the image and reputation of a company to become a global leader in their field. He is a Senior Faculty Fellow at Yale University School of Management. At Zurich Financial Services, he oversaw all aspects of marketing and communications in 170 countries. Prior to joining Zurich, Mr. Sinha served as the Chief Marketing Officer and President of Services & Solutions of Pitney Bowes. He also held senior executive positions in marketing, business development and brand management at Philip Morris and Young & Rubicam. He is a frequent media commentator and author and was awarded the "Chief Marketing Officer of the Year" award by the CMO Institute in 2011 and "Marketer of the Year" award by the DMA in 2009. He serves on the Board of Directors of the Direct Marketing Association and 24x7 Learning Company.
Blue Calypso Inc. is a digital advertising and marketing company that offers its patented platform, Calyp® to unleash the power of customer relationships throughout mobile and social media communities. Customers of brands and businesses use Calyp to share personalized campaigns with friends via texts and social media posts in return for cash and reward incentives. Brand advertisers leverage the Calyp campaign management system which includes a collaborative dashboard, ad rendering and campaign distribution engine and comprehensive performance analytics. Calyp is available in the iTunes App Store, Android Market and on www.Calyp.com.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
Investor Relations:
David Polster - CFO
Blue Calypso, Inc.
Office: 972-695-4776, ext. 528
Media Inquiries:
Amy Power
Power Public Relations
Office: 214-618-3318
